Bhavana Malhotra
I turn ideas into content that clicks — with strategy, story & a little help from AI.
I'm Bhavana — a content-led digital marketer and brand strategist. Post Graduate Certification in AI-Powered Digital Marketing & Communication from MICA (2026). I build campaigns for D2C brands, run SEO-driven content programs, and evaluate AI systems for language quality.
35%
Engagement lift
25%
Brand visibility
10+
KPIs tracked
AI-native toolkit
ChatGPTClaudeGeminiPerplexity AIQuillbotGrammarlyMicrosoft CopilotGoogle AdsSEO Keyword PlannerGoogle AnalyticsGoogle Search ConsoleCanvaAdobe IllustratorGoogle WorkspaceMicrosoft OfficeWordPressHTML / CSS / JSChatGPTClaudeGeminiPerplexity AIQuillbotGrammarlyMicrosoft CopilotGoogle AdsSEO Keyword PlannerGoogle AnalyticsGoogle Search ConsoleCanvaAdobe IllustratorGoogle WorkspaceMicrosoft OfficeWordPressHTML / CSS / JSChatGPTClaudeGeminiPerplexity AIQuillbotGrammarlyMicrosoft CopilotGoogle AdsSEO Keyword PlannerGoogle AnalyticsGoogle Search ConsoleCanvaAdobe IllustratorGoogle WorkspaceMicrosoft OfficeWordPressHTML / CSS / JS
ChatGPT
Drafting & ideation
Claude
Long-form drafting & research
Gemini
Multi-modal ideation
Perplexity AI
Research & discovery
Quillbot
Editing & paraphrasing
Grammarly
Proofing & clarity
Microsoft Copilot
AI-assisted productivity
Google Ads
Search & performance
SEO Keyword Planner
Keyword research
Google Analytics
Measurement & insight
Google Search Console
Search visibility
Canva
Design systems
Adobe Illustrator
Vector & brand assets
Google Workspace
Collaboration
Microsoft Office
Docs & reporting
WordPress
Content publishing
HTML / CSS / JS
Web fundamentals
Skills
A generalist's toolkit, sharpened by AI.
Content & Strategy
Content WritingStorytellingScript WritingSEOEditorialBrand Strategy
Digital Marketing
Social MediaCampaign ManagementEmail MarketingGoogle AdsMeta Ads
Analytics & AI
Google AnalyticsSEMrushAI Content EvaluationData-Driven Optimization
Experience
Where I've built things.
Jul 2025 — Jan 2026
Innodata Inc · Remote
Language AI Specialist
- Evaluate and refine AI-generated prompts and responses for linguistic accuracy and intent alignment.
- Provide structured feedback to improve model outputs across tone, clarity and cultural nuance.
- Partner with AI + linguistics teams on training data quality and iterative annotation.
Jan 2022 — Jan 2024
Vibgyor Advertising · New Delhi
Content Writer / Marketing Specialist
- Ran end-to-end campaigns for Neha Herbals, Givo, AMSTRAD and Singer.
- Optimised performance using data-led insights across engagement and ROI.
- Built brand-aligned content that strengthened messaging and customer interaction.
Aug 2023 — Oct 2023
Marpu Foundation · Remote
Content Strategist / Writer
- Created data-driven content for reputation, engagement and lead management.
- Developed website content and engagement strategies aligned with organisational goals.
Selected work
Selected work.
Note: these are academic / conceptual case-study projects — brands used for illustrative strategy work.
01D2C brand build
Guiltless — a high-protein food brand from zero.
MICA · Brand + Digital Strategy→
02Social campaign
Bath & Body Works — 21-day Valentine's campaign.
Instagram · YouTube · Reddit→
03SEO audit
upGrad — Content & technical SEO teardown.
US market · Homepage→
04Meta Ads campaign
WanderWise Trails — a ₹500 Meta Ads traffic test.
Meta Ads · Travel blog→
05Google Ads · Search + Display
Guiltless — ₹1,000 Google Ads live project.
Search + Display · Delhi/Mum/Blr→
06GA4 analysis
Google Analytics — audience, acquisition and retention insights.
GA4 · Reporting + exploration→