Writing
I think out loud — on Medium.
Essays on brand, content, and what it means to market in an AI-native world. New pieces every few weeks.
What I write about
Brand
Positioning, category creation, and what it feels like to build one from zero.
Content
Long-form vs short-form, editorial rhythm, and content ops that scale.
AI + Marketing
Prompting, evaluation, and what actually ships when AI joins the team.
Culture
Small notes on the internet, taste, and the way stories travel.
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