WanderWise Trails — a ₹500 Meta Ads experiment for a travel blog.

Blog: WanderWise Trails — a dummy travel blog (prompt-to-web-builder-94.lovable.app).

Budget: ₹500. Objective: Drive quality traffic to the blog.

Target audience: Travellers aged 18–40 interested in budget travel, backpacking and adventure travel.

Because the campaign objective was traffic, I anchored on two KPIs: Click-Through Rate (CTR) to judge creative resonance, and Cost per Landing Page View to judge efficiency of spend against actual on-site visits (not just clicks).

• Delivered 327 landing page views from ₹403.90 spent of a ₹500 budget.
• Reach: 49,683 people · Impressions: 52,516.
• CTR: 1.56–1.60% — at par with the ~1% industry benchmark.
• Result Rate: 0.62%.
• Cost per landing page view: ₹1.24 — about 17% higher than similar ads.

Partial success. Creative was working — CTR held its own against benchmark — but cost efficiency lagged. Strong hook, leaky funnel: the audience clicked, but I was paying a premium for each qualified visit.

Demographics skewed 82% male / 18% female, with the 18–24 bracket driving the bulk of results inside the 18–40 target.

1. Narrow to 18–30 based on actual engagement — 18–24 significantly outperformed 25–40, so tightening the range should lower cost per landing view.
2. Test a female-skewed segment separately to correct the 82/18 imbalance and open a second scalable audience instead of relying on one.

1. Carousel format highlighting multiple destinations — more entry points per impression, better matched to a travel-blog offer.
2. A/B test the headline and CTA — the current hook clicked well but converted expensively; sharper copy should reduce cost per result.

On a ₹500 test budget, the campaign proved the creative angle but exposed a targeting inefficiency. The next iteration is a narrower age band, a split female-skew ad set, and a carousel-led creative refresh — a classic "keep the hook, fix the funnel" move.