Bhavana Malhotra
Curriculum Vitae

Bhavana Malhotra

AI-Powered Digital Marketer & Content Strategist · New Delhi, India

bhavanamalhotra0803@gmail.com+91 88008 83989medium.com/@bhavanamalhotra0803
Profile

Content-led digital marketer and brand strategist with 4+ years across D2C, agency and non-profit settings. Currently completing a Post Graduate in AI-Powered Digital Marketing & Communication at MICA (2026). Comfortable at the seam of brand, content and AI evaluation.

Education
  • 2026
    Post Graduate Certification — AI-Powered Digital Marketing & Communication
    MICA (Mudra Institute of Communications, Ahmedabad)
  • 2021 — 2024
    B.Com (Hons)
    University of Delhi
Experience
Jul 2025 — Jan 2026
Innodata Inc · Remote

Language AI Specialist

  • Evaluated AI-generated prompts and responses for linguistic accuracy and intent alignment.
  • Provided structured feedback on tone, clarity and cultural nuance to improve model outputs.
  • Partnered with AI + linguistics teams on training-data quality and iterative annotation.
Jan 2022 — Jan 2024
Vibgyor Advertising · New Delhi

Content Writer / Marketing Specialist

  • Ran end-to-end campaigns for Neha Herbals, Givo, AMSTRAD and Singer.
  • Optimised performance using data-led insights across engagement and ROI.
  • Built brand-aligned content that strengthened messaging and customer interaction.
Aug 2023 — Oct 2023
Marpu Foundation · Remote

Content Strategist / Writer

  • Created data-driven content for reputation, engagement and lead management.
  • Developed website content and engagement strategies aligned with organisational goals.
Live Ads Projects
  • Guiltless — Google Ads (Search + Display)
    Dummy ₹1,000 live campaign · MICA, 2026. Ran a Search campaign (89 keywords across broad/phrase/exact) and a Display campaign for a high-protein D2C brand. Search: 121k impressions, 240 clicks, ₹2.01 avg CPC. Display: 18.75% CTR, ₹0.71 avg CPC. Delivered keyword-strategy, QS diagnosis and bid-optimisation write-up across device, gender/age, location and ad schedule.
  • WanderWise Trails — Meta Ads (Traffic)
    Dummy ₹500 live campaign · MICA, 2026. Drove 327 landing page views at ₹1.24 each, 49,683 reach, 1.56–1.60% CTR. Diagnosed 82/18 gender skew and 18–24 concentration; recommended narrower 18–30 targeting, split female audience and carousel creative.
  • Google Analytics — GA4 Report Analysis
    Dummy GA4 reporting project covering user attributes, acquisition, engagement, funnels, monetisation, cohorts and lifetime exploration. Identified a 61.1% Organic Search engagement rate, $15,259.03 revenue from the top interest segment, 73,717 Home-page entrances and a +0.98 percentage-point Week 3 retention lift for Cohort 2.
Skills
Content WritingStorytellingScript WritingSEOEditorialBrand StrategySocial MediaCampaign ManagementEmail MarketingGoogle AdsMeta AdsGoogle AnalyticsSEMrushAI Content EvaluationData-Driven Optimization
AI-Native Toolkit
ChatGPTClaudeGeminiPerplexity AIQuillbotGrammarlyMicrosoft CopilotGoogle AdsSEO Keyword PlannerGoogle AnalyticsGoogle Search ConsoleCanvaAdobe IllustratorGoogle WorkspaceMicrosoft OfficeWordPressHTMLCSSBasic JavaScript